Wrinkle in Thyme
A Wrinkle in Thyme
A Wrinkle in Thyme boasts a unique product line of needle felting kits and tiles. Although needle felting is a hobby that is often associated with experienced crafters, this simple kit quickly walks users through creating a picture-perfect product. Thyme Tiles are needle felting kits for sustainable-minded, artsy, and fashion-forward adults to express their creativity because it serves a variety of artistic purposes. Not only are these tiles fun and easy to create, but needle felters are left with an authentic piece of felt whose uses are limited only by the imagination of its designer.
A small part of what the [project was about
Many young adults carry a determination to protect the environment. They are frustrated with the lack of accountability being held to many large businesses that have contributed to our diminishing planet. These consumers, specifically those with artistic interests, exude curiosity and the patience to learn how to change our planet’s trajectory. This is because art is a creative form of expression that inspires or demonstrates a message. Artists do not have to be experienced to complete Thyme Tile kits. These kits are not only easy to make, but they are a form of artistic expression. Furthermore, a gigantic selection of Thyme Tile kits is provided on their website, which allows buyers to try out all sorts of patterns and entices them to try out something new with each purchase and return for more. Purchasing from WT doubles as supporting a local Maine business and an opportunity to be creative and make something with the tile once it is made.
This is an abundant market for Thyme Tiles to position itself in. This target audience includes young adults that support local thrift stores and consignment shops. A product like Thyme Tiles supports the environment and allows people to express themselves, through their clothing, their belongings, and their home. The felt tiles can function in various ways: a patch of a sweater, a pocket on a jacket, or a coaster for your college apartment. It is a one-of-a-kind piece of fabric just waiting to be sewn into something bigger and better. For example, a belt that was purchased from a thrift store is just one piece of a grander, more intricate outfit. This is the crucial point to differentiate these tiles.
In recent years, more traditional, upcycled products are coming back into style within the younger generation. People have found an interest in repurposing old products as well as recreating old looks from generations prior. Additionally, during the pandemic, a lot of young people took up new hobbies including various crafts. But, as we transition back into normal life, there is less time available to create or finish the products that we start. Thyme Tiles are a desirable craft because they do not take a very long time to create, and with so many young adults having little free time and short attention spans, this craft fits their needs perfectly. The wide range of patterns and uses of Thyme Tiles leaves users with endless possibilities of creativity.
This is just the beginning I’ll link the full document down below all the people who worked on the project are all linked in the document. If you’d like the read more click the “Document button” below to learn more.